Bebo Be Gone

If, like me, you shy from junk mail, avoid 'keep me informed' tick boxes, and savour actual human contact above all else, then you may have noted with annoyance, Bebo, the new online service that promises to keep you connected by synchronising address books and essentially replacing a basic procedure – and indeed, the smallest effort – with an automated process.

Bebo sends an e-mail on your behalf, asking the recipient to register for the service in order to notify the sender of your address, which by definition sounds rather pointless. That is until you realise the snowball effect of its marketing. The good people at Bebo make a simple website with plenty of ads, offer a basic service that people have thus far coped without, and use its members' contacts, whom are given freely, to target with relevant advertising.

You'll have noticed something untoward about the e-mail itself. The subject line is always "Updating my address book", and the message continues in the first person, assuming the identity of the sender, but fails to convey any sense of personality. Consider the tone of this e-mail from Piers Thompson, a guy I've not since high school:

Hi

Can you please enter your contact details in my address book. Click on the link below:

http://www.bebo.com/friends/8873160a734712708b21

After we are connected, in the future, any changes you make in your contact details will be sent to me.

Thanks for your help.

Piers

That's alright Piers. But it seems hardly necessary to synchronise our contact details when we've not spoken for what is approaching four years. I wonder if, when certain we have the correct addresses, we'll be more likely to write. And the same goes for the ex-girlfriends, colleagues, someone I met once in Liverpool and even my sister, whom I see often anyway, who have all BeBo'd me recently. To all of you I say 'no.' I will not join your cult.

Worse still is the service provided by www.sms.ac, who continually bully you into joining their mobile phone community, resorting to guilt by the third attempt:

"This is the third request. Should Ed Batlle give up on having you as a friend in his mobile friends network?"

That was actually a shame. I lost a good friend there.