Simply the Breast

There is one phrase that encapsulates all the things I hate, three words, four syllables and all walls of a nutshell, in which tabloid newspapers, eighties softrock and ITV can be found. Simply the Best is that phrase, was a big hit for Tina Turner in the Eighties, is the slogan of small businesses nationwide, and the name of a new ITV game show designed to pull viewers back to the once primetime Saturday night slot. It comes hot on the heels of a Channel 4 documentary, Who Killed Saturday Night TV?, and hopes to resurrect ratings by enlisting the cheekiness of Phil Tufnell and the breasts of Kirsty Gallacher, which are - frankly - worthy of the phrase and reason enough (or alone) to tune in tomorrow at 7:30pm.