When my local Marks & Spencer revealed its new store layout last week I was a bit disappointed to find that access to the food hall no longer required a trip through the lingerie section.
It had always been something of a guilty pleasure, having to wade through thongs and things to get to the groceries.
Now however when I want, say, some milk or...baps I can take the escalator directly to the food hall.
But I did notice today that, while I'm quite missing the scantily clad mannequins of the lingerie section, M&S seems to have transformed from department store for the elderly into, what looks like, sex shop for the single.
There is definitely an air of eroticism beyond the wireframed undercup of the lingerie department. Mannequins in ladies' clothes hold hands and look adoringly into each others' plastic eyes; they wear Basques and hang from poles, like exotic dancers; and, as I was leaving the store, I noticed a mannequin in that most suggestive of positions: dressed in office attire, bending over a table!
As I went to push the door I saw two letters, backwards through the glass: S&M. Is this the secret to M&S's recent success? I guess the clothes weren't selling so well so they tried the one thing that does in abundance: sex.
1 comment:
Went back to M&S today (of course), spotted a brilliant new mannequin, posed with her hands up against a wall. What are they doing at M&S?
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